Bethenny established “B Strong: Disaster Relief,” partnering with Global Empowerment Mission to create this World/Wide initiative.
Their program provides people with much needed gift cards, bank cards and critical supplies so they are able to deliver in real time. They collect aid and donations from across the country to help individuals and their families affected by the recent natural disasters impacting Texas, Florida, Mexico, Northern California, Dominica, The U.S. Virgin Islands and New York City. As a result of Bethenny’s efforts, B Strong had marshaled over 10 million pounds of aid that was destined primarily for Puerto Rico. Bethenny helped coordinate the chartering of 55+ private planes to help deliver aid and relief to those hit hardest by the disaster. B Strong has also supported immediate aid programs in Guatemala following the Volcan De Fuego eruption, North Carolina following Hurricane Florence and the Florida Panhandle following Hurricane Michael. Over 10,000 individuals, companies and foundations have contributed to B Strong’s efforts. Raising approximately $1.25 million in cash cards and collecting over $20 million worth of disaster relief to distribute, this has been called one of the largest privately-run humanitarian efforts in US history.